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How do you keep the highest-grossing animated franchise from falling victim to its own success? Don’t let anyone hit the snooze button. As part of the in-house Illumination team, we focused on asserting a distinct point of view and subversively engaging with pop culture to reenergize a fanbase that’s grown up with the characters.
College-age viewers watched the shows but didn't differentiate HBO from Netflix, Amazon Prime, Hulu. HBO asked for earned, we gave them a box full of it.
In a beautiful meeting of brand truth and audience reality, Natural light launched a UGC program to repay student debts.
We created a platform to elevate the role of recruiting in the world of work with content that expands the field to encompass humor, entertainment, thought leadership, Santa Claus, whale communication, and Alice Cooper
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Looking to break out from the soft and fuzzy herbal tea pack we created a brand tone and a launch campaign that gave assumptions about tea culture the finger
As ANA's global social media AOR we've built a social media presence for ANA like no other airline. Typical carriers' feeds are about as inspiring as an in-flight magazine. @allnipponairways_official commissions/creates content inspired by traditional and modern Japanese art & culture to appeal to Japan-stans vs. conventional tourists.